
We are excited to report that First 5 California's groundbreaking childhood obesity prevention campaign is receiving national attention - with two stories on CNN!
CNN featured the campaign in a June 8 segment, which heralded First 5 as a national frontrunner on this issue. The segment highlighted First 5's TV and billboard ads, and included an interview with Executive Director Kris Perry about the importance of educating the public on how to make healthy food choices for children.
Previously, CNN reported on First 5 California's Asian Pacific Islander American (APIA) childhood obesity prevention campaign, the first awareness campaign of its kind. This story spotlighted the growing problem of childhood obesity in the Asian American community and elevated this important issue to the national level.
Both stories re-aired nearly half-a-dozen times and were fed to affiliate stations across California. These segments were also available to view on CNN.com.