This influential partnership will help strengthen and spread First 5 California’s messages on childhood obesity prevention. Westfield is one of the largest shopping mall operators in the United States with 23 family-friendly locations throughout California.

“We believe so strongly in the importance of this initiative, that Westfield is giving $1.5 million worth of marketing and outreach opportunities to help First 5 California educate families on how to address this growing childhood obesity issue,” said Katy Dickey, Westfield’s spokesperson. “We know our shopping centers are effective places to market products, but now they will also play a key role toward reducing one of the worst epidemics of our time.”

In the coming months, Westfield shopping centers will have First 5 California brochures and signage designed to help parents better understand ways to reduce the risk of obesity in their children.

First 5 California’s collaboration with Westfield is part of the First 5 F.A.N. Club, a partnership between First 5 California, Governor Arnold Schwarzenegger’s Get Healthy California! and corporations such as Westfield. The program was created to educate the public about the importance of good nutrition and physical activity for children 0 to 5 in order to help curb the obesity epidemic.

The First 5 F.A.N. Club is the newest addition to First 5 California’s ongoing comprehensive childhood obesity prevention and awareness campaign. Other campaign efforts include hard-hitting television, radio and billboard advertisements that have received national media attention; the first-ever public education campaign targeting childhood obesity in the Asian and Pacific Islander American (APIA) community; and First 5 California’s interactive “Hands-On Health” mobile exhibit which has traveled to nearly 100 cities across California to raise awareness of the health risks children face in their first five years.

Westfield Shopping Malls offer a number of amenities for young families including family lounges, indoor play areas, Kids Clubs, story time and “expectant parking” for soon-to-be mothers. Next time you’re at a Westfield Shopping Mall be sure to look for FIRST 5!

Locations Throughout California
Location	City	Address
Century City	Los Angeles	1801 Avenue of the Stars, Suite 833
Downtown Plaza	Sacramento	547 L Street
Fashion Square	Sherman Oaks	14006 Riverside Drive, Suite 17
Fox Hills	Culver City	294 Fox Hills Mall
Galleria at Roseville	Roseville	1151 Galleria Blvd., Suite 254
Horton Plaza	San Diego	324 Horton Plaza
Main Place	Santa Ana	2800 N. Main Street, Suite 775
Mission Valley	San Diego	1640 Camino del Rio North, #351
North County	Escondido	272 E. Via Rancho Parkway
Oakridge	San Jose	925 Blossom Hill Road, Suite 2005
Palm Desert	Palm Desert	72-840 Highway 111
Parkway	El Cajon	415 Parkway Plaza
Plaza Bonita	National City	3030 Plaza Bonita Rd., #2075
Plaza Camino Real	Carlsbad	2525 El Camino Real, #100
Promenade	Woodland Hills	6100 Topanga Canyon Blvd.
San Francisco Centre	San Francisco	865 Market St., Box A
Santa Anita	Arcadia	400 South Baldwin Ave., Suite 231
Solano	Fairfield	1350 Travis Blvd.
Topanga	Canoga Park	6600 Topanga Canyon Blvd., Suite 1M
UTC	San Diego	4545 La Jolla Village Drive, Suite E-25
Valencia Town Center	Valencia	24201 West Valencia Blvd., Suite 150
Valley Fair	Santa Clara	2855 Stevens Creek Blvd., Suite 2178
West Covina	West Covina	112 Plaza Drive

*FIRST 5 Santa Clara County posters	*
*	*