Our Rethink Your Drink Campaign….
Early childhood obesity is an epidemic that our community can no longer ignore. While there are many causes of childhood obesity, the largest source of added sugar for our children is sugary drinks and sodas.
With this in mind, FIRST 5 Santa Clara County is a lead agency in the ReThink Your Drink campaign which encourages families to “rethink their drink” and drink water instead of sugar-sweetened beverages such as sodas, sports drinks, juice blends, punch and even 100% juice.
Drinking sugary beverages has been linked to weight gain, obesity, high cholesterol, dental cavities and developing severe health problems such as Type 2 diabetes.
As part of the ReThink Your Drink campaign, leading agencies - FIRST 5 Santa Clara County, Kaiser Permanente, and Santa Clara County Public Health Department have joined together to encourage families to take the first step in preventing obesity by choosing to drink water over sugar-sweetened beverages.
Did you know?
- The average 4 to 5 year old child consumes 65 pounds of added sugar a year
- 41% of children ages 2-11 drink at least one soda or sugar-sweetened beverage on an average day
- Juice is loaded with sugar –two small juice boxes (6.75 oz) contain more sugar than one can of soda
- Soda is the #1 source of added sugar in the American diet
